Virat Kohli has debuted his athleisure brand One8 in collaboration with Puma. Virat says “Sport holds a very important place in my life. It has helped me become who I am today. The fact that we generally view sports as a hindrance to success or as a distraction as we grow older needs to change. I urge everyone to make time to pursue a more physically active lifestyle by making time to play. It is fun, relieves stress and helps us stay healthy,” he said. “The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play because feeling fit and looking active is a simple step 1 towards leading a more active lifestyle.”
Price starts from Rs 1,499 onwards and it is available at Puma stores across India, and on in.puma.com, at present. On Myntra from late November 2017 onwards.
Managing director of Puma India Abhishek Ganguly, said “We believe collaborating with Virat is the right direction for both the brand and a movement as important as ‘Come Out and Play’, “The clothing collection is the perfect blend of style and sport– for every person looking to easily transition from work to play. It reflects Virat’s effortless style while staying true to his philosophy of an active lifestyle.”