Lacoste’s limited-edition line that’s been created in partnership with a nature conservation charity, has replaced its iconic green crocodile logo with ten endangered animals logo.The line features 1,775 polo shirts in total, which were launched on the runway during the brand’s show at the ongoing Paris Fashion Week. The logos include animals such as the Javan Rhino, Burmese Roofed Turtle, Cao Vit gibbon, California Condor and Sumatran Tiger.
The number of shirts available for each animal is directly equal to the number of that species left in the wild, according to official statistics. The Sumatran Tiger has 350 shirts to its name and only 30 shirts have vaquita porpoises stamped on them. The line is a collaboration between Agency BETC and the International Union for Conservation of Nature.